Ethno-Marketing Am Beispiel Der Russen: Theorie Und Praxis (German Edition)

By Ina Panjawin | DMCA

Inhaltlich unveränderte Neuauflage. Schritt für Schritt findet die ethnische Vielfalt Deutschlands Beachtung in der Marketingwelt. Ethno- Marketing verlässt die exotische Nische und nimmt als etablierter Bestandteil des Marketing Konturen an. Nun ist es an der Zeit den Fokus auf die konkrete Anwendung zu legen und die Theorie beispielhaft auf eine ethnische Gruppe zu übertragen. Unterzieht man di...

Paperback: 96 pages
Publisher: AV Akademikerverlag (April 27, 2012)
Language: German
ISBN-10: 9783639402162
ISBN-13: 978-3639402162
ASIN: 3639402162
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF Text TXT ebook

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