Ethno-Marketing Am Beispiel Der Russen: Theorie Und Praxis (German Edition)

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By Ina Panjawin | DMCA

Inhaltlich unveränderte Neuauflage. Schritt für Schritt findet die ethnische Vielfalt Deutschlands Beachtung in der Marketingwelt. Ethno- Marketing verlässt die exotische Nische und nimmt als etablierter Bestandteil des Marketing Konturen an. Nun ist es an der Zeit den Fo­kus auf die konkrete Anwendung zu legen und die Theorie beispielhaft auf eine ethnische Gruppe zu übertragen. Unterzieht man di...

Paperback: 96 pages
Publisher: AV Akademikerverlag (April 27, 2012)
Language: German
ISBN-10: 9783639402162
ISBN-13: 978-3639402162
ASIN: 3639402162
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Format: PDF Text TXT ebook


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