We are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to be. In the 1970s, daniel kahneman and amos tversky coined the phrase 'representativeness' to describe the psychology of this behaviour. Since then representativeness has been used by auditors to catch...
Publisher: Oneworld Publications (2001)
Product Dimensions: 5.8 x 0.8 x 8.8 inches
Amazon Rank: 1439531
Format: PDF ePub djvu ebook
reviews: Only a few good chapters. Mostly a fun book w/ no real depth. The chapter on over was ok as well as the one on the market. Introduction was the best part....
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